Teaspoon Confections is a dessert catering service, specializing in alternative recipes for people with food allergies. When creating a brand identity the goal was to portray a fun, sweet, dainty image without becoming overly playful or unprofessional. The primary logo uses a badge style emblem to help convey this image.

Teal was chosen as the primary color because it is playful but still bold enough to be legible. It is paired with a desaturated pink to give a subdued and dainty image. These colors compliment the tasty desserts, and together they represent the brand well.

Various icons were created to be used for collateral, such as a cupcake and crossed teaspoons. Large margins and extra white space keep the colors fresh and legible. A handwritten font was chosen as the header text, and it's complimented by a sans serif for the paragraph text.